According to a recent report from URL shortener bit.ly, the best time to post updates on Twitter is Mondays between 1 and 3 PM, while for Facebook the optimal time is Wednesdays at 3 PM, Eastern Standard Time (GMT-5).
In their research, they found that tweeting between those hours resulted in the most retweets and replies, especially earlier in the week. What the worst time to post? After 8PM Monday-Thursday and after 3PM on Fridays will result in the lowest interactions.
As for Facebook, it was found that 1-4 PM is the best overall time, with posts, likes and comments peaking at 3PM on Wednesday afternoons. According to the report, traffic on both social networks starts to pick up around 9AM, and most tweets and Facebook messages shouldn’t be sent out until around 11 AM to ensure visibility.
While people don’t seem to check Facebook and Twitter as much on Friday afternoons, it would appear they’re turning to Tumblr. So, if you want to reach people Fridays 4-7 PM (EST), that’s Tumblr’s peak time.
About Jeremy Andrews
Freelance PHP/MySQL developer, tech support guy, travel agent, transit photographer, and lover of poutine. Jeremy Andrews is a young guy from Montreal, Canada who enjoys writing about technology, can develop a website, and can do your travel arrangements! Contact him today at firstname.lastname@example.org for more info on any of these services.