I get really tired of explaining search these days. I enter corporate halls where wide-eyed junior execs expect it to be a Holy Grail, the thing that’ll help them create the plan that’ll increase sales and boost their careers. More

Every time we discuss search engine optimization, in any format, and almost any context, the discussion takes a predictable path that loosely translates into a simple question: what is it that I need to do to game search? More

If, over the past month, you have been victim of one of Google’s search updates then you are in good company. In what must be the hardest SEO hammering yet, Google updated its Panda update and introduced a new set of penalties (the so-called Penguin update) five times inside four weeks. More